The Elie Saab Group is undergoing a transformative journey, led by Elie Saab Jr., who is shaping the brand’s future while honoring its rich heritage. Speaking ahead of the Spring/Summer 2023 Haute Couture show in Paris, Saab Jr. shared insights into the company’s strategic expansion, retail growth, and vision for a luxury lifestyle brand.

Since 2019, the company has been implementing a long-term restructuring plan to ensure sustainability as an independent luxury powerhouse. Despite the challenges brought by the pandemic, Elie Saab emerged stronger, making 2022 a record-breaking year in both profitability and global presence.

A major focus has been on optimizing the brand’s retail footprint. By 2022, the brand expanded into five new markets, bringing the total to ten key locations worldwide. With a strategic push into the U.S. and Europe, an additional five boutiques are set to open by 2024, further strengthening its global reach.

Elie Saab Jr.’s visionary leadership is positioning the brand beyond fashion—blending couture, home, and luxury living—ensuring that Elie Saab remains a timeless symbol of elegance and prestige on the global stage.